View Sponsorship Opportunities
Explore sponsorship levels, benefits, and ways to get involved.
Become a Sponsor
Why Become a Sponsor?
Free admission doesn’t happen by accident.
Since 1987, Peterborough and area businesses have played a vital role in bringing world-class live music to Del Crary Park—ensuring thousands of people, regardless of their means, can gather each summer to share in the experience.
Free admission is what makes Peterborough Musicfest truly distinctive on Canada’s festival landscape. It creates an open, welcoming environment where community, culture, and live music come together—and where local businesses can connect with audiences in a meaningful way.
All artists who appear on the Fred Anderson Stage are paid, and the cost of presenting top-tier talent continues to rise. Community investment—both financial and in-kind—remains essential to sustaining the high-quality performances audiences have come to expect.
By becoming a Musicfest sponsor, your business helps keep this tradition thriving while aligning with a trusted community event that delivers real visibility, engagement, and impact.
Join the businesses that make free live music possible—and discover what Musicfest sponsorship can do for you.
If you’d like to become a business sponsor, fill out the contact form here:
Thank you for another great summer full of awesome concerts!
“Ashburnham Realty has been a proud sponsor of Peterborough Musicfest since 2015. With our sponsorship, the AshRealty Team is able to give away VIP tickets to our residential tenants for energy efficiency and contests for on time rent payments. We support our commercial tenants by giving away VIP tickets to host contests for their customers or give their staff a night off to have some fun! We donate our VIP tickets to our community partners to assist them with charity events and engage their clients in local entertainment. Thank you for another great summer full of awesome concerts!”
PepsiCo Canada has been a proud Headliner sponsor of Peterborough Musicfest for more than 30 years.
“PepsiCo Canada has been a proud Headliner sponsor of Peterborough Musicfest for more than 30 years. The quality, variety and versatility of all the artists appearing year after year is outstanding. From local musicians to Broadway and chart-leading talent, the Musicfest committee provide outstanding entertainment for Peterborough and the surrounding area for these free summer-long concerts. We are proud to be part of Musicfest and thrilled to be able to share this fun event with our employees.”
I attended a number of shows with staff and customers and enjoyed great music in an incredible setting.
“As a first time sponsor in 2015, we were very impressed with Musicfest. The line-up of performers was first-fate. My staff loved the final show with Doc Walker. I attended a number of shows with staff and customers and enjoyed great music in an incredible setting. Calypso Rose and the Kobo Band lit the place up and everyone was dancing. Your volunteers do an exceptional job. They are very well organized, friendly and polite. Lastly, thanks for controlling the weather…nearly perfect!”
